Company Analysis – Individual Report
The report will involve choosing and researching a company, conducting a SWOT analysis of the organization (i.e. strength, weakness, opportunities, and threats) and identifying two or more ways to create a competitive advantage (i.e. Efficiency, innovation, responsiveness to customers and quality).
The report should provide:
a) A general description of the organization, its situation and history.
This section provides an overview of the company, in particular the markets (products and services, geographies) that the company is active in and a brief history of how the company reached to where it is today.
b) A SWOT analysis of the organization.
The SWOT analysis tool is explained in the course materials (Chapter 8). Besides a summary matrix of the key Strengths, Weakness, Opportunities and Threats, each of the items mentioned in the matrix needs to be explained briefly. In particular, there needs to be relevant data or other evidence that explains why the item you mention is part of the SWOT. In total, there need to be at least 10 items mentioned and explained in the SWOT analysis.
c) Two or more ways to create a competitive advantage.
Based on the SWOT analysis, in particular the Opportunities and Threats, what are the main sources of competitive advantage that the company currently has or should develop? Use the four building blocks of competitive advantage explained in Chapter 1 as your framework (Efficiency, Quality, Responsiveness to Customers, Innovation). By explaining the actual or potential sources of competitive advantage of the company, this section provides two basic recommendations for the company regarding how they should build or maintain a competitive advantage.
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