Use the “How to Analyze a Case” document to guide your case analysis over Case # 2 “Customers Take a Shine to Apple, Inc.” case study on page 331 of the textbook. Focus on the concepts from chapters 1-2.
Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents:
12 point font;
use clear headings and minor headings to organize thoughts and analysis;
embed tables, charts, or graphs in the text;
provide a title page; and
an APA-style reference page.
Click the Grading rubric link to see the criteria I will use to assess your work and to compare your work to the rubric before submitting it.
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