Assessing Audience Needs and Choosing the Correct Medium

Choose one of the scenarios below.

A dealer that Post Corp. sells to has missed three payments and you will send a final notice of payment indicating that you will begin legal collection procedures in two weeks if payment is not received in full.
Your company decides to run an advertisement during the Olympics for a new protein bar.
The new CEO plans to condense the hierarchy within the business.
You have to ask your parents to transfer money into your account while you are away at school.
The cover letter sent along with your resume.
Then for this discussion board, respond to each of the following questions based on the question’s relation to the scenario.

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Who is the targeted audience?
What will their expected reactions be?
What information do they need to know?
What is the best medium for delivering the message? Explain your choice.
In your responses evaluate your classmates’ target audience – is it too broad or narrow? What other mediums may be effective for delivering the message?

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