Case Analysis (Two cases)

Text book: (Have to use this)

Please pick any two cases and answer the question from the cases. (Two cases)
Two pages per case.

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Evaluate the strength of the competitive forces in the airline industry using the 5-forcesframework. What is the competitive position of Emirates in the industry and how does this position influence the competitive forces it faces? How is the airline industry likely to be impacted by broader changes in the external environment?

General Motors

Evaluate some of GM’s key resources and capabilities using the RBV framework. How did these contribute to its sustained competitive advantage (if at all) in the automobile industry? Why has GM struggled in recent times despite possessing these resources and capabilities?


Identify elements of McDonalds’ business-level strategy using concepts and tools from the course. How does the formulation and implementation of this strategy contribute to its economic performance? How might this strategy have to be changed to address some of the serious issues confronting McDonalds?


Evaluate Heineken’s corporate-level and international strategy using concepts and tools from the course. How has the entries into new product and geographical markets created value for the company? What are some problems with its diversified global operations and how can these be addressed?

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