Case Assignment

Case Assignment

You are hired by XYZ Motors, a car company in Japan with facilities in the United States to develop a new business strategy. Your first assignment is to develop a vision for the next 3-5 years. The company has a history of many years of innovative automobile technology development in Japan and is known for its high quality

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products. Over the last two years, the Company lost domestic and international market shares. The company wants to increase its market share and has interests in entering India within the next few years. In a 3-5 page essay, address the following:

1. Discuss the strategies you would implement to revitalize business and assess the viability of the Indian market.

2. Describe management strategies in terms of diversity across Japanese and American cultures, as well as potential strategies sensitive to Indian culture.

3. Discuss the Company’s social responsibility in Japan and the United States, and relate this responsibility to auto production and sales in India.

4. Develop XYZ’s goals for the next three and five years.

5. Discuss your considerations in forming a global management team and strategies for the team to be successful.

Writing this paper in APA 6th edition format is preferred, although APA format is not required and not graded. Include a cover page and

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References page in

addition to the 3-5 page body of the paper. Check for spelling and grammar, as your paper will be graded on how well you write. Students must use a minimum of five academic sources to support their writing, and at least two of the five references must be retrieved

from an academic database such as ProQuest Central or EBSCO Multi- search databases. Both databases are found in the Touro Library. Each reference must be cited in the body of the paper.

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