Section One – Background
State the salient facts of the case. Provide a thorough background and history of the company. Be concise and precise.
One page or less.
Section Two – Problem Statement
Thoroughly state the central problem, NOT the symptoms of the problem, found in the body of the case.
Section Three – SWOT analysis
List in rank order the strengths, weaknesses, opportunities and threats relating to the company which is the subject of this case study.
Create four lists with at least four points under each category (SWOT).
Section Four – Alternative Solutions
List a minimum of four alternative solutions and a minimum of two benefits (pros) and two consequences (cons) associated with each alternative solution.
Create four alternative solutions with two pros and two cons each.
Section Five – Conclusion and Recommendation
Design an action plan to solve the original problem.
Include a minimum of three recommendations which addresses the original problem statement.
Evaluate the risks and rewards of each of your recommendations.
Write a conclusion of the outcomes you foresee from your recommendations.
All work must be error free
Content and style are both important – it’s not just what you say, it’s how you say it!
Label each section, chart, page, etc.
Include a title page, table of contents, works cited/reference page, etc.
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