Comparing Rivals – Analyzing Reputation and Influence

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These will help you think about how we can analyze influence online. (It’s more complicated than just followers!) For your writing, compare two people of your choosing who use Twitter (Links to an external site.). Both of them should be working in a similar field (e.g. two television presenters, two female comedians, two rappers, two fashion models, two business leaders, or two authors). Which one do you feel has the most influence?

Numbers Analysis: Using several specific examples, quantify their influence in terms of numbers (e.g. followers, tweets, likes, retweets, and replies). What are typical numbers for them, and what are the most useful examples to explain their profile?

Content Analysis: Also examine what kind of tweets they post: on what topics? What kind of engagement do they get from other people? Are the replies thoughtful? And are they connecting with influential people, people in their field, or important institutions?

APA style: This paper should be attached as a Microsoft Word document, formatted in APA style. It should include a title page, abstract page, 2-3 pages of your writing, then a reference list page. Pleas check how to format correctly by clicking HERE (Links to an external site.). Formatting is reflected in the grading.

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