Cultural Analysis of Kendrick Lamar’s video for “Alright.”

CES 436 – Black Masculinities
Cultural Analysis #1 (50 points possible)

For Cultural Analysis #1 you will be doing a critical reading of Kendrick Lamar’s video for “Alright.” (link provided below)

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Discussion Requirements:

1. How does the visual framing within the text express certain understandings of Black masculinity/manhood?
2. How does the narrative framing (either the advertisement script, the lyrics, or the dialogue) within the text express certain understandings of Black masculinity/manhood?
3. Which part of this cultural text speaks the most to you? Why?
4. How do you think the representations in this text conform and/or challenge stereotypes about Black masculinity/manhood?
5. In your discussion please refer to at least one course text, supplementary reading, film, or term/concept as you build your analysis.
6. NOTE: Your analysis should be a cohesive essay and not simply a list of answers to the above questions.

Format Requirements:

• 2-3 pages, double spaced (1.5 pages is not 2 pages.)
• Your assignment must include the required heading detailed below.
• Your assignment must be proofread.

First and Last name
CES 436 – Spring 2020
Professor Guerrero
[Name of the assignment bolded and underlined]

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