e-Marketing & e-Commerce In Today’s World

Case Application

Select a company that does a great job on e-Marketing and e-Commerce. This company needs to be approved by the Professor before you start your work on the paper.

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Write a case analysis on the company and cover all of the subjects below. The format of the paper is APA. APA is academic writing format.

Show what you know, apply the concepts and write clearly about your subject. You do not produce deliverables for a case study. It is simply analyzing and applying what a company is doing for its digital strategy.

The paper should be a minimum 20 pages long (points deducted for less than 20 pages) to properly show that you understand the key concepts of the class. You need at least 5 references from credible sources such as the Wall Street Journal, Fortune, Business Week and Forbes. Of the 5 sources you should also include at least 2 academic references such as Journal of Marketing.

The paper will be graded on the following criteria:

25% all key areas covered and analyzed
25% conclusions and application
25% depth of thought and analysis, insightful writing
25% sources, format and professionalism of writing

Key Focus Areas

Website design
Website marketing
Content marketing
Social media
Integrating all these tools together to increase the effectiveness of the marketing effort. All deliverables work together to position and promote the brand and achieve the objectives.
Deliverables, Analytics & ROI
A concept map may help present your work more effectively


Follow APA guidelines. Posted in the Final Case Study module on Canvas are documents related to APA format. At the very least review the APA example paper. If you are going on to do Master’s level academic work APA formatting is required at the advanced degree study levels. I do not require strict adherence to APA guidelines, but the obvious ones are:

Cover page
12 pt, Times New Roman
1” margins
Double spaced
References cited along with proper reference format (highly recommend to use Zotero as a reference tool. It will automatically generate a reference list in APA format. )

Use paragraphs, one subject per paragraph. Huge blocks of words makes your work difficult to comprehend. Avoid run-on sentences, just get to the point.

Do not write in conversational tone, just the facts. Also, no personal pronouns such as “I” and “we”. Also, an abstract is a summary of the case study with important points emphasized. It is not a description of what will be covered in the case study.

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