Develop an External Factor Analysis Summary (EFAS) for your selected case study following the guidance in Chapter 4.

Helpful Hint #1: external factors are those the firm as NO control over. I will be doing reality checks when reading your work, asking, “Does the firm control this activity or not?” For instance, a firm has control over the price it chooses to charge, but they don’t have control over whether or not that price is acceptable to the ultimate consumer.

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Helpful Hint #2: your explanation/comments column can make all the difference in my answer to the question above. Use short names for the factors, but flesh them out in the explanation/comments so they make sense when you approach them later on.

****You will choose one of the cases shown in the Syllabus section in BB and the BUS480 library site

Resources for Case Research
We have created a Course Guide for BUS480 in the Library explicitly designed for all weekly assignments and complete Strategic Audit. There are two options to go there:

Copy/paste this address in your web browser: https://nu.libguides.com/BUS480, or
Click the Library Resources on the left menu. Go to Business Resources. Then, select SOBM on the top. Scroll down to BUS480: Integrated Business Policy. https://nu.libguides.com/BUS480
Sources of Information Online Suggested in Appendix 12A

Hoover’s Online – www.hoovers.com
U.S. Securities and Exchange Commission – www.sec.gov
Fortune 500 – www.fortune.com
Dun & Bradsteer’s Online – www.smallbunisess.dnb.com
Competitive Intelligence Guide – www.fuld.com
Society of COmpetitive Intelligence Professionals – www.scip.org
The Economist – www.economist.com
CIA World Fact Book – www.cia.gov
Bloomberg – www.blomberg.com
CEOExpress – www.ceoexpress.com
The Wall Street Journal – www.wsj.com
Forbes – www.forbes.com/lists/
CorporateInformation.com – www.corporateinformation.com
Kompass International – www.kompass.com
CorpTech – www.corptech.com
CNN – http://money.cnn.com/news/
Paywatch – www.aflcio.org/corporatewatch/paywatch/
Global Edge Global REsources – http://globaledge.msu.edu/resourceDesk/
Google FInance – www.google.com/finance
World Federation of Exchanges – www.world-exchanges.org/
SEC International Registry – www.sec.gov/divisions/corpfin/internatl/companies.shtml
Yahoo Finance – http://finance.yahoo.com

Strategic Management and Business Policy: Globalization, Innovation …, 15th Edition

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ISBN: 978-0-13-452205-0

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