Essay on a case study of “your ad here” by using concepts such as Pareto efficiency, fairness, asymmetric information etc from the book econ as reference

The book attached “what money can’t buy” has case studies, of which the case study ” your ad here” is my topic. I am required to discuss the case study using the following concepts that we have studied in our book ” Core Economic,” which is attached.

The concepts are

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Pareto efficiency, fairness, asymmetric information/ principle-agent problem, hidden action (moral hazard), hidden attributes (adverse selection), negative externality, incomplete contracts, and missing markets.

In the assignment, you must discuss/reference at least three or more of these concepts. You must read the case and write your reflections in your own words in 800-1000 words.


Please see the attachments for reference; thank you for your help.

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