External Analysis

Whole Foods opened (2017) a store in the Buffalo, NY area. In 2018, Whole Foods was acquired by Amazon.

You are a member of the Strategic Food Group (SFG), a retail food focused consulting company. SFG has been retained by Wegman’s to assess the impact of these two strategic “shifts” could have on Wegmans.

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The assignment is to develop an External Analysis that:
1) Based on your research into the economic, demographic and societal values
of Western NYers, explain why you do or do not think WFM will be
successful in this market.
2) Assesses what “value” the Whole Foods/Amazon “marriage” will bring to
Western NY shoppers … will it enhance WFM’s value?
3) What actions/strategies should Wegmans consider to counter the entry?
(What do you think?… Tell me why or why not and support with “facts”…)

Please very specific and do not just use quotes from online, make it as realistic and sensible as possible. Thank you.

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