Fundamental for marketing (learning journal) Topic: Branding

1)Identify one of your favourite brand(s)
2)Select a page/vlog/ channel/ website/ video clip or a series of images that highlight the brand identity characteristics of this brand. This could be from the brand itself or users of the brand.
3)Identify what is it that you like about this brand.
4) How would you characterise this brand in terms of its:
a. Brand identity- what are the identity characteristics of this brand? What makes it unique?

b. Who is the target market?

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c. Visual aesthetic- what visual imagery or colour does the brand use?

d. Messaging- what messages does the brand convey? What does it say?

e. Attributes- are there physical quality or performance attributes that you value in the brand?

f. Who are the brands competitors? In what ways does the brand stand out from its competitors.

Lastly, come up with a question you would like to ask regarding to this topic.

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