INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Professional Application
Be creative! Create an Integrated Marketing Communications Plan for your product/service (Keto Industry/products/Keto Bakery). In business world, materials like this are presented clients or upper management; be persuasive in your recommendations. You will report on three communication channels:

Digital Marketing (REQUIRED)

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Select two of the following:
Broadcast Advertising (TV, radio)
Print Advertising
Outdoor/Out-of-Home Advertising
Sales Promotion
Direct Marketing (traditional)
Public Relations
Personal Selling

Communications Channel 1: Digital Marketing
Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2
Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Communications Channel 3
Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in the paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case3/attached) to create the submission. Your submission will include: cover page, two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion), and the reference list page in APA format.

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