Internal Environmental Analysis

The Focal Company is Altria Group

Step 4 Strategic Role of Corporate Strengths/Weaknesses in the Internal Strategy Analysis

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There are three levels of strategy: corporate level strategy, business level strategy and functional level strategy. Corporate level strategies are related to businesses or markets the focal company successfully can compete within. Corporate level strategies affect the entire organization and are formulated by top management using input from middle and lower management. Decision making about corporate level strategies are considered complex, affect the entire company and relate to an organization’s resource capabilities. Corporate level strategies align with an organization’s mission statement and ideally are designed around goals and objectives.

Perform an analysis on:

Corporate-level strategies
Create a partial SWOT table and performs a SW analysis and discuss the strategic inferences/implications (Discuss what strategies would allow the company to capitalize on its major strengths and what strategies would allow the company to improve upon its major weaknesses.)
Create an IFE matrix analysis. Make sure to explain how the matrix was developed and discuss the strategic inferences/implications
Develop a Grand Strategy Matrix. Make sure to explain how the matrix was developed and discuss the strategic inferences/implications at a corporate level and business-unit-level.
Step 5 Strategic Role of Internal Resources/Departments/Processes

Perform an analysis on:

Business-level strategies
Evaluate the company’s product line, target market
Identify and explain business-level strategies
Functional-level strategies
Assess the company’s organizational structure, the organizational culture, marketing production, operations, finance and accounting, and R&D that can be accomplished by viewing the company’s website, interviews, and surveys.
Explain how these strategies align with the company’s vision and mission statements.
Step 6 Strategic Financial Analysis for the Last Reported Fiscal Year

Use the company’s income statement and balance sheet to calculate no less than a total of ten (10) key financial ratios to the business that are relevant to the focal company. There must be a mix of four different key categories inclusive of the leverage, liquidity, profitability, and efficiency ratios so that the ratios do not all come from the same category. The specific ratios selection must come from the following categories.
Leverage Ratios (Long term debt ratio, Total debt ratio, Debt-to-equity ratio, Times interest earned ratio, and Cash coverage ratio).
Liquidity Ratios (Net working capital to total assets ratio, current ratio, quick ratio, and cash ratio)
Efficiency Ratios (Asset turnover ratio, Average collection period, Inventory turnover ratio, and Days sales outstanding)
Profitability Ratios (Net profit margin, Return on assets, and Return on equity)
The selection of the ratios has to be relevant to the focal company so it is important to choose wisely.
Quote industry financial average ratios that correlate to the 10 financial ratios selected for the focal company. You may find the industry averages by going to the library. If you are unable to find on your own, reach out to the librarian as these resources are readily available.
Discuss the corporate financial standing based on a financial ratio analysis. Include whether the company’s financial ratio is a strength, a weakness or a neutral factor.
Note: If copied directly from the Internet, a zero will be assigned. When placing any table or figure in a table, it must be explained in detail.

Step 7 Composite Analysis

A composite analysis is one in which you will bring in a combination of relevant factors from the various analyses (EFE Matrix, IFE matrix, CPM matrix, SWOT, Grand Strategy Matrix and QSPM). The QSPM is a tool that helps determine the relative attractiveness of feasible alternative strategies based on the external and internal key success factors.

Develop a Quantitative Strategic Planning Matrix (QSPM) analysis. Make sure to discuss how the matrix was developed and discuss the strategic inferences/implications.
Develop a composite analysis on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes from those steps above.

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