Key Factors in Establishing an Effective and Efficient Communication System


The final project requires you to analyze a contemporary managerial communications issue. You should choose your topic (see below) by Week 8 of the term and submit an outline—that is, the scenario and questions for case analysis—by Week 10. Select your topic carefully; this project is designed to touch on information from the entire course.

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You will produce a written report as well as a presentation about the report. They will be submitted and graded as two separate assignments.


Regardless of the selected topic, the report must maintain a sharp focus on the theory, concepts, and vocabulary of managerial communications. Your topic choice becomes the object of the research; that is, your case study provides the real-world situation that allows you to demonstrate that you can apply the theories and concepts to real situations. Refer back regularly to the course objectives to keep yourself on track. In other words: the events you describe are not the subject of the report. Rather, they are the means for you to illustrate and apply managerial theories and concepts. Your report should demonstrate the role that effective managerial communications has in promoting opportunities for business development.



TOPIC: Key Factors in Establishing an Effective and Efficient Communication System


Note: Should there be another contemporary managerial communication issue you would like to research, notify your mentor in the Private Student–Mentor Forum as early as possible and secure their written approval prior to beginning your project (by Week 8).



Final Project Outline

You are required to submit an outline for your final project. You may use any standard research outline format. The outline should clearly organize your research and key points that you plan on addressing in your final project report. For assistance, you may want to visit the following site: A Research Guide: Make a Research Paper Outline.


The outline is ungraded but required; it will be marked on a complete/incomplete scale.


Credible Resources

During the research phase of the project, select only university-level credible sources. These sources can be easily located using the research resources available through Moodle and by searching scholarly and professional journals. Unacceptable sources include dictionaries, encyclopedias, textbooks, Wikipedia, and any Internet sources that cannot be properly checked for reliability and integrity. Sources such as blogs and other social media may be cited only as anecdotal information to lend support to public opinion, but not to explain or define the concept under discussion. Sources should be current; that is, from the last decade.


Final Project Report

A university-level research paper must be professionally written using APA citation format, including in-text references to facts and ideas from other sources. Also, the final work requires an appropriate References section. Applying APA style can be easily accomplished by using Word’s “References” tab or by following the formatting requirements of APA Style.


You should provide a statement of purpose and an indication of the direction of your research in the opening paragraph, and your report should be of appropriate depth as well as unified and cohesive. You should draw clear and logical conclusions based on theories and concepts. Your report should be written in complete, well-constructed sentences with precise grammar, word choice, punctuation, and spelling. Your writing should be sharp, coherent, and clear.


The report must fulfill all stated requirements and include 2500 to 3000 words of con­tent (approximately 10 pages). Preferred fonts are Calibri 11-point or Arial 11-point with 1-inch margins. The work must have an appropriate TESU cover sheet and “References” page in addition to its content pages.


Preferred style is to have your full name in the paper’s footer left margin, along with the page number centered, and the course code at the right margin.

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