Management
Student Name: Johann V. Smith
Assignment Title: Weekly Integration Assignment 05
Date: 4 July 1776
1. After reviewing chapters 12 and 13 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following:
a. The benefit to an organization about how it should link the target market to the design of the supply chain to form a value chain. Provide an analytical assessment of how this supply chain to value chain transition is captured in demand chain planning (consider information from pages 192 – 197 of the text). Please use appropriate APA citation and attribution rules for all information sources.
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b. How an organization can select the most effective and well-fit channel members to enhance the overall consumer experience. Assess the brand equity impact for inadequate channel member alignment (consider information from pages 196 – 205 and all other appropriate chapters of the text covered to date). Please use appropriate APA citation and attribution rules for all information sources.
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c. Describe how market logistics planning activities have been impacted by technology. Assess the impact of online shopping on the future of market logistics planning (consider issues covered in pages 216 – 219 of the text and any previous chapters covered to date). Please use appropriate APA citation and attribution rules for all information sources.
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2. After reading the companion article (Social Pics Help Retailers Get Real ); provide a recommendation to a group of executives regarding how a firm can balance user generated content with organizationally curated content for the greatest benefit of the firm. Please use appropriate APA citation and attribution rules for all information sources.
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3. After reading the companion article (The Right Way to Fight for Shelf Domination); provide an executive summary for executives regarding the significance to the firm of this information; especially the significance of effective partnerships and innovation in a NON-RETAIL setting. Please use appropriate APA citation and attribution rules for all information sources.
[body of response]
The term briefly (or brief) suggests a limit of no more than 300 words per response.
References Cited: [use APA style and cite/reference all material used in support of responses provided]
