Visit www.publicagenda.org. Pick an issue that is relevant to one or more of the values discussed in this chapter and report on the data available to that value. (There are many issues you can choose from ranging from childcare and the family to race and social security. Each issue contains an overview along with current trends and editorials. It is important for you to look at these issues in a way that illustrates and explains the current values of society when relating each to the material in chapter 3).
Go to www.ferrariworld.com. Fast wheels, hot car, fast lifestyle are all descriptions of this late Twentieth-Century icon. Using information from the Web site, design a strategy that would enable the company to sell its product to an upscale, luxury market that might see Ferrari’s reputation as a drawback (for example, only movie stars and drug dealers drive one). What problems must be overcome? How will your strategy deal with these problems?
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