Project management critical analysis

Please read the instructions carefully before even beginning to start. Use mostly peer reviewed journals and critically analyse using theories, tables and diagrams where possible. Use London as the chosen city for this company; SEAT minimino.

 

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TASKS

 

1. Apply the 5-Forces model to critically analyse the competitive environment of urban mobility provision in your chosen city.

 

· Remember that you can present a summary of key points in a table or diagram.

· A SWOT analysis is not acceptable.

 

– Worth 25% of the overall mark; 750 words

 

2. Apply the Value Chain model to identify which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minimό’ into your chosen city.

 

· Remember that you can present a summary of key points in a table or diagram.

· A SWOT analysis is not acceptable.

 

– Worth 25% of the overall mark; 750 words

 

3. Critically evaluate the various modes of entry that are relevant to SEAT and recommend – with justification – the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.

 

· Remember that you can present a summary of key points in a table or diagram.

 

– Worth 25% of the overall mark; 750 words

 

4. Provide a critical reflection on the extent to which you believe the SEAT ‘Minimό’ represents an example of creating shared value (CSV); support your answer with reference to relevant CSV literature.

 

– Worth 25% of the overall mark; 750 words

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