You are expected to browse the brand’s online channels and collect samples of content across each channel. The brand’s website will be the core channel, followed by its additional online channels (Facebook, YouTube, etc.) which are usually linked to the official website. You should aim to collect at least 10 pieces of content per online channel for your analysis. You need to also consider other traditional and digital marketing communication tools the selected brand might be using, such as TVC, offline sales promotion, etc. The collection must carry at
least 2 of the types below:
o TVC or a campaign key video, normally found on website or YouTube o Digital/Social activities or program/campaign
o Digital utilities such as games and mobile applications
o Can also include an offline promotion that also run and execute on digital platforms
o Traditional branded content such as TV shows, news, documentary and even films.
The collection file can be images, links, articles, videos, memos, website pages, infographics, applications, etc.
You can choose a campaign if visible/applicable. If no campaigns are running at the time, non- campaign content selection will do.
Notethatifyouchoosetoexamineproductcontentandcampaigncontentrelated to a product, you must not forget to analyse how the product delivers the brand promise or support the brand promise.
You are then expected to evaluate the collected sample of content assets, and
attempt to categorize this into different content angles as instructed below. Evaluation criteria should base on the following:
o Brand Identity consistency across different channel: website and social media. Spot the difference or sameness and include explanations. Ask questions like:
Do the brand’s social channels align to the website and/or YouTube presence?
Does the brand have one uniform presence in social media – such as a well-organized global eco-system, across different countries?
Is there any synergy of the content of the same activity across channels? Take one activity out to examine.
Are the most current logos being used and used consistently? Or, is there clear adherence to brand guidelines around consistent avatar usage?
Assume you cover the logo of the brand on its visual materials in the same category, would you be able to recognize the brand? If yes why, if no why, provide your explanation.
Plagiarism Free Papers
All our papers are original and written from scratch. We will email you a plagiarism report alongside your completed paper once done.
All papers are submitted ahead of time. We do this to allow you time to point out any area you would need revision on, and help you for free.
A title page preceeds all your paper content. Here, you put all your personal information and this we give out for free.
Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. We also offer this for free.
Originality & Security
At Homeworkpaper.net, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Our work is original and we send plagiarism reports alongside every paper.
24/7 Customer Support
Our agents are online 24/7. Feel free to contact us through email or talk to our live agents.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
We work around the clock to see best customer experience.
Our prices are pocket friendly and you can do partial payments. When that is not enough, we have a free enquiry service.
Admission help & Client-Writer Contact
When you need to elaborate something further to your writer, we provide that button.
We take deadlines seriously and our papers are submitted ahead of time. We are happy to assist you in case of any adjustments needed.
Your feedback, good or bad is of great concern to us and we take it very seriously. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience.