Has to be in the form of a blog post with images. Like a story. I am putting in some ideas that you can use

Faced challenges in
deriving insights from ethnography and connecting it with the business case.
In narrowing down the problem statement so that it reflects the consumer and the business

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Creating persona was like assembling/ creating iron man. Putting all parts together to create this hero.

Talk about 3 key learnings for business design. ( can add something else to the following)
1. Understanding your target market is key – their behaviour, motivation for that behaviour, attitude, emotions. “what makes them them” Most time consuming and challenging but once you understand what they want, solutions become easier. Dig deep- “till you almost feel like them”. Can borrow from importance of field research and netno graphy
2. Innovation leads you down many different paths! All groups had the same Case Study Brief but the direction they took and the solutions that they ended up with were all in stark contrast to one another.

3. It opens up your mind to the possibilities. Keeps you away from jumping to conclusions.


conclusion suggestion (Please modify) “I left the class with a much clearer idea of how the tools and techniques covered in the course can not only fit in to, but also add significant value to, businesses that are looking to remain competitive in the world of business today. The things that I already knew were associated with Design Thinking such as human-centricity; empathy and innovation were all there. However it was the combination of these things with a level of rigour, practicality and integration to other disciplines that left me really enthused about the potential of this course to equip our attendees with a valuable set of skills to add to their toolkit.”

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