Social media training video

You have been hired as an HR Specialist the company has asked you to draft a Social Media policy and you have to deliver it as a Social Media training video for the company employees. Your task is to pick a subject important to HR and present it as a training video. It should not be more than a 6-minute (no shorter than 5 min) video.

Make sure you submit an executive summary and a link in the summary of your video.

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Some ideas: http://youtu.be/et9nWEfEZcA

Keep the following questions in mind when you are creating your video. You do not need to explicitly address each of these in the final project. They will help you structure the assignment.

You have been hired as an HR generalist for a semi-large multinational corporation that has been resistant to the trends of social media over the last few years. Management is giving you the opportunity to make the case for the use of new tools to help improve the organization.

Creating the policy: The 7 key questions

A perfect social networking policy to cover these new media could be drafted using only a few words: “Be mature, be ethical, and think before you type.” Ultimately, you may decide that such brevity is what you want for your business. For the sake of completeness, though, here are the seven most important questions to ask yourself when drafting a social networking policy.

How far do you want to reach? Social networking presents two concerns for employers—how employees are spending their time at work, and how employees are portraying your company online when they are not at work. Any social networking policy must address both types of online use.
Do you want to permit social networking at work, at all? It is not realistic to ban all social networking at work. For one thing, you will lose the benefit of business-related networking. Further, a blanket ban is also hard to monitor and enforce.
If you prohibit social networking, how will you monitor it? Turning off Internet access, installing software to block certain sites or monitoring employees’ use and disciplining of offenders are all possibilities, depending on how aggressive you want to be and how much time you want to spend watching what your employees do online.
If you permit employees to a social network at work, do you want to limit it to work-related conduct, or permit limited personal use? How you answer this question depends on how you balance productivity versus marketing return.
Do you want employees to identify with your business when networking online? Employees should be made aware that if they post as an employee of your company, the company will hold them responsible for any negative portrayals. Or, you could simply require that employees not affiliate with your business and lose the networking and marketing potential Web 2.0 offers
How do you define “appropriate business behavior?” Employees need to understand that what they post online is public, and they have no privacy rights in what they put out for the world to see. Anything in cyberspace can be used as grounds to discipline an employee, no matter whether the employee wrote it from work or outside of work.
How will social networking intersect with your broader harassment, technology and confidentiality policies? Employment policies do not work in a vacuum. Employees’ online presence—depending on what they are posting—can violate any number of other corporate policies. Drafting a social networking policy is an excellent opportunity to revisit, update and fine-tune other policies.

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