Starbucks coffee

Your term assignment should be 4-6 pages in length and include a bibliography

This company provides a valuable product to the United States and the world.

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For your term assignment, you will write about the following:

Starbucks Coffee:

· What is the history of Starbucks coffee? I want an extensive historical view

· Where does their name come from?

· Where does their logo come from?

· What is the Mission Statement?

· Explain the history of their fair trade policies and their ethical practices.


· Does Starbucks have a strategic plan? If yes, what is it?

· How do they help fight hunger?

· Are they the most ethically sourced coffee? Compare Starbucks to other ethically sourced coffees

· How many franchises are there in the United States? In the world?

· What are their marketing strategies?

· How many employees do they have?

· Where is the first store?

· Have you tasted their coffee? Like it? Dislike it? Why?

· What is your opinion of Starbuck’s business and practices?


Formatting Written Work

Always include:

ü Name, date, class, assignment, title;

ü Correct grammar and spelling;

ü Use of page numbers and last name (in footer) when submitting more than one page;

ü Double spaced, 12 inch font, Calibri (Body), left justified;

ü Citation in the text for ANY information that is not considered common knowledge AND full references at the end of your assignment. Follow the APA format

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