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This is a powerpoint presentation and the format required is below……

Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.
“They are very eager to see what we have been working on during the past few weeks,” she says excitedly. “I am sure they will love the plan and am looking forward to your presentation.”
“Thanks,” you respond, feeling a few butterflies in your stomach. “I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan. I have jotted down the order of items to cover that I think will be best for the presentation. What do you think?”
Objectives of plan
Marketing research used to select target market
Product
Pricing
Distribution
Promotional Strategies
Measuring results
Contingency Plan
“This looks like a solid format for the presentation. Let me know if you have any questions and I will be happy to help,” Michelle says exiting your office.
You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it’s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.
What might somebody else say to show your proposed solution is wrong?
What could you say to show s/he is wrong?
What alternative solution might someone else recommend?
What reasons might someone provide to support their solution?
How would you respond to their reasons?
Is there a compromise or creative solution?

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Format for assignment is directly below…

Create a power-point presentation 10 slides with a 150 words speaker notes each with each having a header title.
Header titles:
Objectives of plan
Marketing research used to select target market
Product
Pricing
Distribution
Promotional Strategies
Measuring results
Contingency Plan
Then Michelle wants you to prepare a slide for ANTICIPATED QUESTIONS that may arise during the presentation. please address each question in the presentation using the same format used for DB post.
What might somebody else say to show your proposed solution is wrong?
Your response
What could you say to show s/he is wrong?
Your response
What alternative solution might someone else recommend?
Your response
What reasons might someone provide to support their solution?
Your response
How would you respond to their reasons?
Your response

additional resources

http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Global_Marketing.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Tracking_the_Skippers.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Aiming_at_the_Right_Target.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_The_Language_of_Branding.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Targeting_the_Museum_Market.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Penetration_and_Skimming_Pricing.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_The_Price_Has_to_be_Right.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Seeking_a_Loan_for_a_Start_Up.pdf
http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_High_Customer_Concentration_Proves_Fatal.pdf

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