LO6) Illustrate how to manage the processes used in an entrepreneurial venture
The Essay you will create this week requires you to thoroughly research the company Blockbuster Video in credible articles and reports from the APUS library, the Internet and other professional journal periodicals (i.e. Forbes, Newsweek, Wall Street Journal, etc.) Also review Blockbuster’s most recent Form 10-K from the SEC which is available at Blockbuster – Form 10-K
Once you have completely researched the company and made notes of what you have found, answer the following questions and/or statements in detail and provide citations to back up what you found. This is not an opinion essay, this is a research and reporting effort, support your findings throughout the essay with knowledgeable, expert resources:
1. How did the leader in video rentals self destruct at the end of the 20th century and end up in bankruptcy court?
2. Identify the top five (5) missteps Blockbuster made that doomed them to fail as a retailer. Be sure to consider changes in technology, competition, consumer preferences, etc.
3. If you had been the CEO of Blockbuster in the 1990s, what steps would you have taken to insure the company’s continuing viability as a retailer of media?
Use the APA template provided to submit an essay containing a minimum of 1000 words. Your paper should contain 3 credible sources. Submit your work by Day 7, Week 5 at 11:59pm ET.
Week 5 Assignment
Due December 6 at 11:59 PM
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