Business 32 Online—Business Report Assignment—Soucy
Overview and Topic Choice
The final project, which includes an individual paper and an individual, 5-minute verbal presentation, is an opportunity for you to take what you have learned this semester and apply it to a company you are interested in. To be clear, you need to choose a publicly-traded company to report on for this Business Report assignment.
It is critical to edit your work and use the Business Tutoring Center to produce a final draft that is of business professional-level writing quality.
Please engage with Chapter 12 Research and Business Proposals and Planning for Business Reports, and Chapter 13 Completing Business Proposals, in your Cardon textbook, as preparation for every aspect of this written assignment.
The paper should be double-spaced with 12-point Times New Roman font with 1-inch margins.
Paper Submission & Due Date
Please submit the final paper in our Canvas course shell, under Assignments | Business Report by the date specified on the syllabus.
Business Report—130 Points
Content, Writing Mechanics, and Formatting are all critical for this paper. You will need to spend time researching, writing and revising to be successful.
As a member of the SMC community we are all committed to the SMC Honor Code, upholding an environment conducive to learning characterized by academic integrity. All content and sections of the paper should be your original work. You can use quotes and are required to do outside research, and you must cite your sources. Your instructor will use Turnitin to check paper originality. This software is built into our Canvas shell. There will be consequences if any sections of the paper are plagiarized.
Make sure you are paraphrasing properly by taking an idea and putting it in your own words concisely. Also, make sure to cite appropriately using APA or MLA style.
You must obtain an approval from me, for your choice of company, for this business report, before you start work on your Work Plan.
Paper Structure | Outline for Work Plan Assignment
Title Page- Include publicly-traded Company name, logo, date, class name, student name, and instructor name
Table of Contents
Executive Summary- 1-Page Max
Summarize your entire paper and make sure to include key points. Write after all sections are complete.
Company History- 1 Page
Likely this will take about a 1 page or more. Focus on the founding, major events in the company’s history and end with details about the company today.
Company Overview-1 page
A brief description of the publically-traded company. What does the company do? How do they generate revenue? What industry are they in? Where are they located—in the U.S. and/or globally? Where and who are their customers?
Write this section as if you are describing your company to someone who is not familiar with it.
Key Product Lines and Competition- 1-2 Pages
Present and focus on the most important product lines at the company and the competitors for each. Do not include long lists but include, with significant detail, 2-5 product lines and competitors.
Marketing Analysis-1 Page
Describe and evaluate the company’s marketing strategy. You should cover both traditional marketing (advertising, PR, promotions) and social media marketing. Include an evaluation of the company’s social media efforts. Also, include comparisons of number of followers/likes with competing companies.
This should be based on your observations, go to their website, their social media marketing pages and maybe even search YouTube for the company’s commercials. You could also attempt to secure an interview with an employee of your chosen company
Marketing Research- 1 Page Conduct survey and analyze results.
You will choose your own survey topic that pertains to your company. Is the company rolling out a new product? Perhaps you create a 2-5 question survey around that. Think of a survey that works for your particular company. See the PDF, here under Chapter 13 | Modules about how to setup your survey with Surveymonkey. Write one paragraph about your survey methodology (Did you use an online survey or another way? How many people filled out your survey? How did you get people to fill out your survey? What types of questions did you choose?) Then write another few paragraphs analyzing interesting trends from a few of your questions and try to explain why you see those trends in the survey results).
Financial Information- 2 Pages including Stock Chart and Revenue & Profit Table.
You will create a stock chart analyzing the company, competitors and the overall market for the last 5 years. Also, you will create a chart/visual aid with profit and revenue for the last 5 years.
See PDF with guiding questions on how to setup the stock chart here in Chapter 13 | Modules. Also, the visual aid with profit and revenue you can create one or use one that you find online. It can also be two separate visual aids. Make sure included in the caption below you are giving credit and mentioning where you found it. This section should start with the stock chart a few paragraphs describing it, then one or two visual aids with revenue and profit and include a few paragraphs describing the tends and maybe explain why.
Recent Events- 1 Page
Briefly describe two to three recent events where your company was in the news and describe how they affected the company. Make sure to have in cite these both in-text and in the references or works cited page.
Strategic Recommendations- 1 Page
If you were the CEO of this company, what changes or new initiatives would you take on over the next 3 years. Be bold but realistic with your ideas here. Should be written after other sections are completed to incorporate what you have learned in researching and writing the paper.
This should be written in the third-person since this is a formal report.
Works Cited or References-
Use MLA or APA Style (6th edition Publication Manual) for a citations page at the end and in-text citations are required as well. Please utilize visual aids within the body of the report (stock analysis chart, revenue and profit tables, etc.) and ensure that you provide your source beneath the visual aid. You should reference the company’s annual 10-K report and MarketLine Report. There should be references in every section and you are required to have a minimum of 6 sources.
Appendix- Two items should be included: SWOT Analysis from MarketLine or another source and a copy of your survey questionnaire.
No explanation is necessary. Just the screenshots or images. Make sure in a caption below the SWOT Analysis to include where you secured this from.
The depth and scope of this report is required for all sections of Bus 32 at Santa Monica College.
I’ve added “help” documents for the different requirements and aspects of the report under Chapter 13 | Modules, just below The Business Report Assignment (this document). For example, there’s a “How to get to the MarketLine Report” for your company, and “How to find the Revenue and Profit” for your chosen company as well.
Don’t forget that you need to choose a public traded company so you can do the financial section with the stock chart. By choosing a publicly traded company, you’ll find it’s far easier to find the information you need for this section of the report. If you’re unsure if the company is traded publicly, do a Google search or navigate to Yahoo Finance, and see if the company name comes up there.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.